Driving Global Strategy | Empowering Sustainable Growth | Transforming Industries

As Global Head of Subsidiaries & Market Expansion, I lead the strategic oversight, governance, and performance optimization of international subsidiaries across key markets. This role is central to aligning local operations with the group’s global vision, ensuring commercial agility, operational discipline, and market relevance.

Key areas of responsibility include:
- Driving market penetration strategies and growth initiatives in high-impact regions,
- Strengthening subsidiary governance, reporting structures, and operational controls,
- Aligning cross-functional teams to deliver sustainable business outcomes,
- Identifying and executing expansion opportunities in existing and emerging markets,
- Enhancing partner networks and service capabilities to support long-term scalability.

My focus is on delivering measurable value through execution excellence, disciplined leadership, and data-driven decision-making to position the Company for continued success in the global renewable energy landscape.

Leadership and Strategic Vision:

• Provide executive leadership in driving global business strategies.
• Develop and execute initiatives that align with corporate vision and objectives.
• Shape and communicate a compelling strategic vision for international expansion in the renewable energy sector.

Market Expansion:

• Lead efforts to identify and capitalize on growth opportunities in key global markets.
• Foster relationships with key stakeholders to enhance presence and influence.
• Establish and nurture strategic partnerships to amplify global reach and market penetration.

Revenue Generation:

• Directly contribute to revenue generation through strategic planning and execution.
• Implement initiatives instrumental in propelling revenue within strategically significant markets.
• Drive cross-functional teams to achieve financial targets and sustainable business growth.

Industry Leadership:

• Navigate and stay abreast of intricate nuances within the renewable energy industry.
• Leverage industry insights and expertise to maintain a competitive edge.
• Represent the company as a thought leader in relevant industry forums and events.

Global Collaboration:

• Collaborate across international teams to ensure seamless execution of global strategies.
• Foster a culture of collaboration, innovation, and excellence within the global business function.

Strategic Leadership:

• Drive successful expansion of the business in the entire Sub-Sahara Africa region.
• Design and execute growth strategies, business plans, and implement KPI systems in collaboration with group management.
• Provide strong professional leadership to the team in all aspects of operations, assigning and delegating tasks as required.
• Lead the development and implementation of strategic and operational plans and proactively contribute to evolving strategy in response to market conditions.
• Identify market segment growth opportunities and implement strategies to increase market share potential.
• Build, maintain, and actively qualify sales pipeline, both directly and through the team.
• Grow and manage the local customer and asset bases.
• Successfully recruit and onboard additional resources, building a strong, performance-driven culture.
• Direct, decide, and evaluate the strategy and implementation of supply chain management (demand planning, distribution, logistics) and sales forecasts.

Management and Administration:

• Provide overall management and technical direction.
• Full P&L responsibility of the South African entity: revenue, profit, and budget.
• Ensure quality, accuracy, and timeliness of head-office requirements.
• Verify and approve acquisition and delivery of all major purchases, liquidation of cash advances, and execution of sound cash management practices.
• Identify opportunities for strategic partnerships with local and international stakeholders.
• General management of sales, service, and administration teams.

Activities & Responsibilities:

• Budget administration and management.
• Communication and collaboration.
• Operations management and analysis.
• Long-term relationship building.
• Financial reporting – P&L.
• Capture rising market opportunities.
• Acquisition of new customers.
• Management of existing customers from pre-sales to after-sales support.
• Increase revenues, profitability, and cash flow according to established KPIs.
• Support marketing activities and market communication.
• Development and implementation of action plans for reaching quarterly and annual targets.

Stakeholder Engagements:

• Developers: Support new projects, financial feasibility, and technical evaluation.
• EPCs: Collaborate to ensure technology alignment with project scope.
• Financiers: Engage to manage cost vs yield potentials of technology offerings.
• Installers: Support onsite activities, installation, commissioning, and after-sales support.
• End Users: Present detailed feasibility cases for solar solutions to boards of directors.

Activities & Responsibilities:

• Attract, develop, and manage new business.
• Offer technology-specific solutions (panels, inverters, turn-key solutions).
• Support commercial and industrial consumers on energy efficiency principles.
• Grow distribution business by engaging with the C&I client base, property management firms, national manufacturing corporations, and multi-national industrial units.

Stakeholder Engagements:

• Developers: Support with new projects, financial feasibility, and technical evaluation.
• EPCs: Collaborate to ensure technology alignment with project scope.
• Financiers: Engage to manage cost vs yield potentials of technology offerings.
• Installers: Support onsite activities, installation, commissioning, and after-sales support.
• End Users: Present detailed feasibility cases for solar solutions to boards of directors.

Applied Skills:

• Extensive knowledge of PV Solar technology and functionality.
• Renewable energy financial modeling.
• Negotiation skills and ability to manage large complex business development opportunities.

Activities & Responsibilities:

• Build Renewable Energy Business Unit.
• Promote risk mitigation factors of lightning protection for solar projects.
• Engage with EPCs to ensure necessary precautions for surge protection on solar installations.
• Collaborate with insurance firms to validate compliance of solar projects.
• Leverage global relationships with solar developers.

Risk Assessment for Lightning & Surge Protection:

• Support engineering team to increase client base.

Applied Skills:

• Present information and negotiate with partners and C-suite executives.
• Exceptional negotiation skills and ability to manage large complex business development opportunities.

Activities & Responsibilities:

• Manage Sub-Saharan African Solar Sales Division:

Residential Solar Segment:

• Setup & negotiate national distribution channels.
• Manage distribution agreements.
• Sustain after-sales & support responsibilities.

Commercial & Industrial Solar Segment:

• Introduce specific solar solutions to Sub-Saharan EPCs.
• Manage financial feasibility processes of C&I projects.
• Engage with engineering teams to promote technology features & benefits.
• Act as verification agent on tender submissions – financial & technical.
• Manage acquisition & supply process to EPC client base.
• Align internal technical teams for all O&M support.

Utility Scale Solar Segment:

• Work with local government agencies to assess current project probabilities.
• Leverage global relationships to attract interest into the SSA market.
• Draft & present business cases to illustrate financial viability of large projects.
• Engage with global engineering teams to align technological offerings.
• Support global financiers to validate CAPEX and confirm expected ROI periods.

Sub-Saharan African Countries Reached: Angola, Botswana, Central African Republic, Congo, Ethiopia, Gabon, Gambia, Ghana, Guinea, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, South Africa, Tanzania, Uganda, Zambia, Zimbabwe.

Activities & Responsibilities:

Start-up Sales Division:

• Draft a sales business strategy to present to directors.
• Implement approved sales structures.
• Manage staffing requirements for the newly formed sales division.
• Align offerings to market and assess draft to-market strategy.
• Setup office and manage related administrative responsibilities.

Commodity Focus:

• Specialized in high voltage cable fault location systems.
• Service activities on medium voltage sub-station protection schemes.
• Aligned with UN-World Food Program on rural electrification projects (solar).

Stakeholder Engagements:

• Eskom: South-African national electricity supplier.
• Local Councils: Engaged with electrical departments of 44 district councils.

Sales Technician:

• Promote and sell high voltage cable fault location equipment.
• Plan & execute sales strategies aligned with management expectations.
• Present technical workshops to local government.
• Achieve monthly sales targets.
• Provide technical after-sales support.

Branch Manager:

• Responsible for profitability of branch.
• Draft monthly targets for sales division.
• Manage finance department and review all P&L related activities.
• Manage daily route planning for collection vehicles.
• Manage all staff and resource-related responsibilities.