Professional Experience

My career spans more than two decades of executive-level leadership across the energy, finance, and international business sectors. I have directed subsidiaries, managed cross-border expansion, and executed commercial realignment in high-stakes markets. Roles at FIMER, Jinko Solar, Jubaili Bros, DEHN-Africa, ABB, and others reflect a consistent track record of market penetration, operational recovery, and sustainable growth delivery.

At FIMER, I advanced from Country Manager for South Africa to Global Business Advisor, to leading subsidiaries and market expansion worldwide, and now to Head of Corporate Development. This trajectory demonstrates both breadth of regional oversight and depth of corporate strategy execution at a global scale. Prior to FIMER, I held senior commercial roles at leading solar and renewable energy firms, driving sales, distribution, and business development strategies across Sub-Saharan Africa.

Each position underscores a consistent ability to create measurable outcomes: stabilizing operations, expanding markets, and aligning business execution with shareholder and board-level objectives.

FIMER S.p.A - Head of Corporate Development

Lead FIMER’s global development agenda across priority regions, driving sustainable growth, operational discipline, and strategic alignment with Group objectives.
Shape and execute market entry and expansion strategies, ensuring subsidiaries deliver commercial performance and long-term value creation.
Reinforce governance frameworks, operational controls, and performance standards to protect stability and enhance accountability.
Drive cross-functional integration across finance, legal, product, and after-sales to enable scalable, efficient execution.
Identify and activate new regional opportunities, strengthening FIMER’s footprint in high-impact markets.
Expand global partner networks and service infrastructure to support sales growth, customer satisfaction, and service reliability.
Anchor execution excellence through data-led insights, ensuring subsidiaries and markets adapt with agility while delivering measurable outcomes.

FIMER S.p.A - Global Support: Subsidiaries & Market Expansion

Provide strategic oversight to subsidiaries in six international markets, ensuring operational alignment, commercial execution, and structural coherence.
Lead high-stakes interventions addressing subsidiary underperformance, governance breakdowns, and partner disputes.
Design and implement market-specific action plans focused on growth, service scalability, and operational risk containment.
Act as principal support function to Country Managers, aligning in-country strategies with global performance objectives.
Coordinate across legal, finance, after-sales, and product teams to resolve market disruptions before escalation.
Deliver market access frameworks, install-base diagnostics, and partner health assessments to guide regional repositioning.
Serve as structural enforcer of execution standards during global transformation efforts.

FIMER S.p.A - Global Business Advisor

Advised Group Leadership on expansion strategies in priority markets, using data-driven insights and market intelligence.
Directed the development of regional go-to-market frameworks aligned with global commercial objectives.
Led strategic partnerships and commercial frameworks to drive new revenue streams and long-term market presence.
Cultivated C-level relationships across distribution, EPC, and government sectors to enhance brand authority.
Served as FIMER’s strategic voice in global forums, positioning the company as a trusted player in solar innovation.

FIMER S.p.A - Country Manager (South Africa)

Held full P&L responsibility, leading commercial recovery, team restructuring, and brand re-establishment post-ABB transition.
Executed national relaunch through targeted sales strategies, installer training, and institutional project recovery.
Reduced service response times through new enablement models and expanded technical reach.
Rebuilt trust in volatile regulatory and supply conditions while maintaining operational continuity.
Reported directly to Group on risk exposure, commercial performance, and market strategy.

Jinko Solar – Distribution Sales Manager (Sub-Saharan Africa)

Led commercial strategy across Sub-Saharan Africa, managing full sales lifecycle from pre-sales to after-sales.
Directed budget planning, revenue forecasting, and market alignment with corporate targets.
Built a strong EPC and installer network across the region, sustaining growth and market presence.
Acted as technical-commercial interface to financiers, presenting solar feasibility and CAPEX justification.

Jubaili Bros – BDM Solar Division (South Africa)

Built the commercial foundation for the solar division in the South African C&I segment.
Introduced turnkey solar solutions tailored to industrial and property development clients.
Drove market penetration through direct engagement with corporates seeking energy cost optimization.
Delivered proposal-based solutions with clear ROI metrics for boards and procurement leadership.

DEHN-Africa - BDM Renewable Energy

Led the renewable energy business unit across Africa.
Integrated surge and lightning protection into solar feasibility and design processes.
Established DEHN as a compliance and risk mitigation partner to EPCs and insurers.
Advised on technical system protection in high-risk energy environments.

ABB – Solar Sales Manager (Sub-Saharan Africa)

Managed ABB’s solar presence across residential, C&I, and utility segments in over 20 African countries.
Structured national distribution agreements and supported end-to-end project compliance.
Drove financial justification and technical alignment for major projects in the region.
Worked directly with global ABB engineering teams to localize inverter solutions.

NERM Applications & Testing – Sales Manager

Established and led the sales division with executive approval and funding.
Managed high-voltage testing projects and substation services for utilities and industry.
Partnered with UN World Food Program on solar electrification initiatives in rural Africa.
Delivered complex technical projects across municipal and national infrastructure.

Professional Experience

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