Professional Experience

Provide strategic oversight to subsidiaries in six international markets, ensuring operational alignment, commercial execution, and structural coherence.
Lead high-stakes interventions addressing subsidiary underperformance, governance breakdowns, and partner disputes.
Design and implement market-specific action plans focused on growth, service scalability, and operational risk containment.
Act as principal support function to Country Managers, aligning in-country strategies with global performance objectives.
Coordinate across legal, finance, after-sales, and product teams to resolve market disruptions before escalation.
Deliver market access frameworks, install-base diagnostics, and partner health assessments to guide regional repositioning.
Serve as structural enforcer of execution standards during global transformation efforts.

Advised Group Leadership on expansion strategies in priority markets, using data-driven insights and market intelligence.
Directed the development of regional go-to-market frameworks aligned with global commercial objectives.
Led strategic partnerships and commercial frameworks to drive new revenue streams and long-term market presence.
Cultivated C-level relationships across distribution, EPC, and government sectors to enhance brand authority.
Served as FIMER’s strategic voice in global forums, positioning the company as a trusted player in solar innovation.

Held full P&L responsibility, leading commercial recovery, team restructuring, and brand re-establishment post-ABB transition.
Executed national relaunch through targeted sales strategies, installer training, and institutional project recovery.
Reduced service response times through new enablement models and expanded technical reach.
Rebuilt trust in volatile regulatory and supply conditions while maintaining operational continuity.
Reported directly to Group on risk exposure, commercial performance, and market strategy.

Led commercial strategy across Sub-Saharan Africa, managing full sales lifecycle from pre-sales to after-sales.
Directed budget planning, revenue forecasting, and market alignment with corporate targets.
Built a strong EPC and installer network across the region, sustaining growth and market presence.
Acted as technical-commercial interface to financiers, presenting solar feasibility and CAPEX justification.

Built the commercial foundation for the solar division in the South African C&I segment.
Introduced turnkey solar solutions tailored to industrial and property development clients.
Drove market penetration through direct engagement with corporates seeking energy cost optimization.
Delivered proposal-based solutions with clear ROI metrics for boards and procurement leadership.

Founded and led the renewable energy business unit across Africa.
Integrated surge and lightning protection into solar feasibility and design processes.
Established DEHN as a compliance and risk mitigation partner to EPCs and insurers.
Advised on technical system protection in high-risk energy environments.

Managed ABB’s solar presence across residential, C&I, and utility segments in over 20 African countries.
Structured national distribution agreements and supported end-to-end project compliance.
Drove financial justification and technical alignment for major projects in the region.
Worked directly with global ABB engineering teams to localize inverter solutions.

Established and led the sales division with executive approval and funding.
Managed high-voltage testing projects and substation services for utilities and industry.
Partnered with UN World Food Program on solar electrification initiatives in rural Africa.
Delivered complex technical projects across municipal and national infrastructure.