# Commercial Growth Perspectives | William van Wyk™

Source: https://williamvanwyk.com/perspectives/

Practical perspectives on choosing markets, evaluating commercial partners and deciding when demonstrated demand justifies additional resources.

## Practical Perspectives On Commercial Growth.

Source passage: https://williamvanwyk.com/perspectives/#section-practical-perspectives-on-commercial-growth

Short articles on choosing markets, developing commercial relationships and deciding where to commit resources.

### Which Markets Deserve The Effort?

Source passage: https://williamvanwyk.com/perspectives/#section-which-markets-deserve-the-effort

Assess the opportunity against customer access, commercial economics and the effort required to serve it.
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### What Makes A Partner Commercially Useful?

Source passage: https://williamvanwyk.com/perspectives/#section-what-makes-a-partner-commercially-useful

Evaluate the work a partner can perform, the customers it can serve and the support the relationship requires.
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### When Does A Market Justify More Resources?

Source passage: https://williamvanwyk.com/perspectives/#section-when-does-a-market-justify-more-resources

Increase commitment when demonstrated demand and delivery requirements justify the next level of cost and capability.
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Discuss an opportunity